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  • Writer's pictureKyle Cook, M.S.

The Reason People Don't Invest in Their Health

Updated: Aug 22, 2022

Over my years in the health and fitness industry I've spoken to many people who came to me wanting help to change their fitness but haven't taken a single step in the right direction.

And you know the number one objection I hear?

"I can't afford it."

Time and time again, I hear this yet, that same person doesn't even flinch when thinking about buying the newest iPhone, even though the one they have works just fine.

I have high level services and programs that actually help people get results. These results change people's lives, they have more energy to spend with the people they love! Not to mention extended life expectancy, YES you can actually spend more time on this planet by getting healthier. So why would people rather buy and iPhone than work with a trainer or buy a program?

Look...I 'm not here to judge you or anyone else on how they spend their money - that's completely everyone's personal business.

I am here to challenge the objection around not being able to afford fitness training.

Because here's the thing. Your kids will grow out of those toys. Your material things will grow old and outdated. You'll forget what you had going out for dinner last week.

And when health fails because it was neglected, everything else in life gets less fun, much more difficult, and ironically much more expensive.

Truthfully, if you think you can't afford your health, you absolutely cannot afford to be sick.

I know I may be ruffling some feathers here, but it's the honest truth.

So, the next time you or someone you know mentions not being able to afford to invest in health, remember that.

Too many people look back on how they took care of themselves with regret - often from a hospital bed or a new diagnosis from a doctor.

If you're ready to change your life and your body, contact Kyle now so he can make a plan that fits your busy life and budget.

I designed this program to help as many people as I can who can't afford to work one-on-one with a trainer. This has all of the life changing exercise routines and nutrition coaching that I give my personal training clients. And the best things is - IT ACTUALLY WORKS.

You get all the experience and attention of a personal trainer with the freedom of an online membership program. You can fit the workouts around your schedule, or go with the schedule I've laid out. You can sync the custom training app with food tracking apps like My Fitness Pal, and have your macros set and monitored by me personally. You have access to a private Facebook community to support you and share your success with, and you have the ability to message me directly for exercise modifications and help with technique.

Check out my client Results Below:


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